Client Success

Directing Buyers Straight to the Designers

Prospecting campaigns on Facebook are historically challenging at high volumes. With Albert – the brain behind the campaign – targeting users with a high probability of converting based on analysis of past campaign performance and user behavior, we experienced an increase in revenue far beyond expectations and in record time.Damien Poelhekke | Head of Benelux at Made.com

9.9x

Increase of Prospect ROI

2.3x

Increase of Facebook Retargeting ROI

2.7x

Increase of Overall Facebook ROI

Challenges

Made.com’s reputation spread quickly from the UK market to France, Italy, and Benelux. With this rapid growth, their marketing budget for user acquisition grew rapidly, yet they lacked the resources necessary to handle multiple digital and offline channels simultaneously, as well as the corresponding data and analytics that go along with cross-channel digital efforts.

Solutions

Starting with a social targeted strategy and later expanding to search, Made.com partnered with Albert to free up manpower and run effective cross-channel campaigns from one platform. Albert analyzed past campaign data and user behavior to customize a prospecting campaign for Made.com. He quickly identified customer trends to optimize performance including:

  • Creative Cross-Channel Optimization
  • Autonomous Cross-Channel Budget Allocation
  • Audience Targeting
  • On the Fly Micro-Segment Generation

Results

Within two weeks, Albert delivered a 10x increase in ROI for prospecting campaigns, a total overall increase in ROI from Facebook efforts of 170%, and growth in re-targeting ROI of 130%.

About Made.com

Made.com has developed a web based designer furniture e-commerce store which brings efficiency to the fragmented furniture market. The Made.com team makes design forward products within the reach of the everyday consumer. Made.com cuts out the retail distribution costs and manufactures winning “crowd sourced” designs, to offer the customer high quality, designer furniture at about 70% lower than retail.